Animoca Brands
A chapter that shaped how I think about consumer crypto, incentives, and long-term adoption.
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Animoca Brands was where I deepened my understanding of consumer web3 mechanics, how incentives, funnels, and narratives translate into real participation.
Selected work
Co-led NFT GTM for UK rugby club Wasps and The RugbyDAO defining mint mechanics and fan funnel.
Built sinks/faucets and utility matrices for OneFootball Web3 initiatives (100M+ MAU).
Supported Mocaverse economy research: inflation analysis, pricing mechanisms, and utility design.
I enjoyed working at Animoca Brands where our team serviced the key portfolio companies that had activations and initiatives, resulting in a dynamic and fast paced environment that helped me understand the framework of making decisions for different GTM strategies.
see also
